The NOW Society is part of a new initiative begun in 2016, a vibrant residency program taking place in two of Canada's foremost centers of improvised music. The program uses the capacity of multiple presenters (Coastal Jazz and Blues Society, Music on Main, the NOW Society, Suoni Per Il Popolo and the Western Front) to provide emerging and established musicians support for their artistic practice, giving them the opportunity for growth through cultural exchange, and placing their talent in agreement with opportunity.